The Air Jordan 4 took the world by storm in 1989.The Air Jordan Retro 4 was another masterpiece to the Jordan lineup. Nike continued the Air Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial. The Nike Air Jordan 4 featured many new design concepts. Tinker Hatfield once again designed this shoe. The Air Jordans 4 again featured the air sole heel for dded cushioning and a full length midsole. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing. The Air Jordan Retro 4 features a rich full-grain leather and Nubuck upper. Polyurethane and solid rubber midsole with visible Air Sole unit in heel, encapsulated forefoot Air-Sole unit.Variable width lacing system. Heel pull-tab adds easy entry. Mesh quarter panels offer added breathability. TPU eyestays provide a lockdown performance fit. Solid rubber outsole with multidirectional herringbone pattern increases traction.